การส่งเสริมการตลาด = (Record no. 121428)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01671nam a22003615 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231128112812.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080514s2550 th tha |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789740949077 |
| Terms of availability | 250 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | SPU_CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | ส882ก 2550 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | สุวิมล แม้นจริง |
| 9 (RLIN) | 58740 |
| 245 10 - TITLE STATEMENT | |
| Title | การส่งเสริมการตลาด = |
| Remainder of title | Marketing Promotion / |
| Statement of responsibility, etc. | สุวิมล แม้นจริง และเกยูร ใยบัวกลิ่น |
| 250 ## - EDITION STATEMENT | |
| Edition statement | พิมพ์ครั้งที่ 1. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | ทริปเพิ้ล เอ็ดดูเคชั่น, |
| Date of publication, distribution, etc. | 2550 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 336 หน้า ; |
| Dimensions | 26 ซม. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | การส่งเสริมการตลาด |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | การสื่อสารทางการตลาด |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | วัตถุประสงค์ กลยุทธ์และแผนงานของการส่งเสริมการตลาด |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | การเลือกตลาดเป้าหมายทางการส่งเสริมการตลาด |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การตลาด |
| 9 (RLIN) | 240729 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การจัดการการตลาด |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | เกยูร ใยบัวกลิ่น, |
| Relator term | ผู้แต่งร่วม |
| 9 (RLIN) | 146711 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Viparat 0309 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | ทรงพล 0309 |
| ผู้วิเคราะห์รายการ | ทรงพล 0309 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | nok |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | da 0508 |
| ผู้วิเคราะห์รายการ | lek 0508 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 03/11/2008 | 250.00 | HF 5415.13 ส882ก 2550 | T117295 | 15/07/2017 | ฉ.3 | 10/02/2017 | General Book | |||||
| General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 01/06/2009 | 250.00 | HF 5415.13 ส882ก 2550 | PT001192 | 25/07/2013 | ฉ.1 | 10/02/2017 | General Book | |||||
| General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 03/03/2009 | 250.00 | HF 5415.13 ส882ก 2550 | PT001490 | 06/09/2018 | ฉ.2 | 10/02/2017 | General Book | |||||
| General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 02/07/2010 | 250.00 | HF 5415.13 ส882ก 2550 | AG004962 | 25/10/2015 | ฉ.4 | 10/02/2017 | General Book | Library of Congress Classification | ||||
| General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 23/07/2010 | 250.00 | HF 5415.13 ส882ก 2550 | AG005131 | 06/05/2014 | ฉ.5 | 10/02/2017 | General Book | Library of Congress Classification | ||||
| General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 14/05/2008 | 250.00 | HF 5415.13 ส882ก 2550 | A057298 | 15/02/2019 | ฉ.1 | 10/02/2017 | General Book | Library of Congress Classification | ||||
| General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 14/05/2008 | 250.00 | HF 5415.13 ส882ก 2550 | A057299 | 18/07/2013 | ฉ.2 | 10/02/2017 | General Book | |||||
| General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 14/05/2008 | 250.00 | HF 5415.13 ส882ก 2550 | A057300 | 28/11/2017 | ฉ.3 | 10/02/2017 | General Book | Library of Congress Classification | ||||
| General Books (THAI) | SPU Library, Khon Kaen campus | SPU Library, Khon Kaen campus | 23/12/2008 | 250.00 | HF 5415.13 ส882ก 2550 | T152892 | 21/02/2019 | 10/02/2017 | General Book |