Marketing communication : (Record no. 124731)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02494nam a2200241 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170415123236.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080727s2005 nyu eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0199276951 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0199276943 (hbk.) |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.123 |
| Item number | M36C 2005 |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing communication : |
| Remainder of title | new approaches, technologies, and styles |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford ; New York : |
| Name of publisher, distributor, etc. | Oxford University Press, |
| Date of publication, distribution, etc. | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 299 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | New approaches to marketing communication -- New trends in the promotion of companies and brands to stakeholders : a holistic approach / Maurice L(S"(Bevy and Dan O'Donoghue -- Past, current, and future trends in mass communication research / Matthew S. Eastin and Terry Daugherty -- The twenty-first century consumer society / James Fitchett -- Marketing communications in a world of consumption and brand communities / Albert M. Mun<U+0303>iz, Jr. and Thomas C. O'Guinn -- Marketing communications trends in the emerging global marketplace / H. David Hennessey -- Developments in marketing communication technologies -- The future of television advertising / Tina M. Lowrey, L.J. Shrum, and John A. McCarty -- Electronic marketing and marketing communications : the role of technology / John O'Connor, Eamonn Galvin, and Martin Evans -- Recent developments in below-the-line marketing communications / Chris Fill -- Integrated marketing communications and the emerging role of the website / Thomas W. Gruen -- Word of mouth : the oldest, newest marketing medium / George R. Silverman -- Rethinking marketing communication styles -- Marketing communication in a postmodern world / A. Fuat Firat and Lars Th<U+00F8>ger Christensen -- Hypermodernity and the new millennium : scientific language as a tool for marketing communications / Eric J. Arnould and Elisabeth Tissier-Desbordes -- Identity in marketing communications : an ethics of visual representation / Janet L. Borgerson and Jonathan E. Schroeder -- The communication of marketing : a critical analysis of discursive practice / Douglas Brownlie and Michael Saren. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | COMMUNICATION IN MARKETING. |
| 9 (RLIN) | 48624 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 9 (RLIN) | 34000 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | ทรงพล 0708 |
| ผู้วิเคราะห์รายการ | ทรงพล 0708 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 27/07/2008 | 0.00 | HF 5415.123 M36C 2005 | PF000243 | 21/10/2016 | 10/02/2017 | General Book |