Consumer behavior and culture : (Record no. 153072)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01005nam0a22002890004500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230509155101.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110909 2011 cau eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0761926690 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.32 |
| Item number | M66C 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Marieke K de Mooij |
| 9 (RLIN) | 57973 |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer behavior and culture : |
| Remainder of title | consequences for global marketing and advertising / |
| Statement of responsibility, etc. | Marieke de Mooij |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Los Angeies : |
| Name of publisher, distributor, etc. | Sage, |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 399 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes appendix and index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Consumer behavior across cultures |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Values and culture |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Convergence and divergence in consumer behavior |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CONSUMER BEHAVIOR |
| General subdivision | CROSS CULTURAL STUDIES |
| 9 (RLIN) | 57974 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CONSUMERS |
| General subdivision | PSYCHOLOGY |
| 9 (RLIN) | 57975 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 9 (RLIN) | 34000 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | อ.พูนพิลาญ |
| Publisher | พีเอสบุ๊คส์ |
| Accession date | 130611/050711 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 09/09/2011 | 2553.00 | HF 5415.32 M66C 2010 | F061703 | 09/06/2023 | 10/02/2017 | General Book |