การโฆษณา = (Record no. 167655)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01490nam a22002895 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210922160036.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140313s2555 th tha |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786165084703 |
| Terms of availability | 300 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5821 |
| Item number | อ117ก 2555 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | องอาจ ปทะวานิช |
| 9 (RLIN) | 18458 |
| 245 10 - TITLE STATEMENT | |
| Title | การโฆษณา = |
| Remainder of title | Advertising / |
| Statement of responsibility, etc. | องอาจ ปทะวานิช |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | พิมพ์ครั้งที่ 1. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | แสงดาว, |
| Date of publication, distribution, etc. | 2555 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 264 หน้า : |
| Other physical details | ภาพประกอบ ; |
| Dimensions | 26 ซม. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | การโฆษณาและความสำคัญของการส่งเสริมการตลาด |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | กระบวนการสื่อสารทางการตลาด |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | หน้าที่ ประเภทของการโฆษณา บริษัทตัวแทนโฆษณาและหน่วยงานบริการที่เกี่ยวข้อง |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | โฆษณา |
| 9 (RLIN) | 123 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การขาย |
| 9 (RLIN) | 1166 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 182841 |
| Topical term or geographic name entry element | การสื่อสารทางการตลาด |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การส่งเสริมการขาย |
| 9 (RLIN) | 5330 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 0314 |
| ผู้วิเคราะห์รายการ | lek 0314 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 13/03/2014 | 300.00 | HF 5821 อ117ก 2555 | A079508 | 30/05/2015 | ฉ.1 | 10/02/2017 | General Book | ||||
| General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 13/03/2014 | 300.00 | HF 5821 อ117ก 2555 | A079509 | 16/05/2015 | ฉ.2 | 10/02/2017 | General Book | ||||
| General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 13/03/2014 | 300.00 | HF 5821 อ117ก 2555 | A079510 | 05/09/2016 | ฉ.3 | 10/02/2017 | General Book | ||||
| General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 26/04/2014 | 300.00 | HF 5821 อ117ก 2555 | A079694 | 20/05/2018 | ฉ.4 | 10/02/2017 | General Book | |||||
| General Books (THAI) | SPU Library, Khon Kaen campus | SPU Library, Khon Kaen campus | General Shelves (Thai) | 04/03/2020 | 300.00 | HF 5821 อ117ก 2555 | KKT001825 | 28/06/2024 | 04/03/2020 | General Book |