Strategic social marketing / (Record no. 177814)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00852nam a2200265 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180913105835.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160122s2015 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781446248621 |
| Terms of availability | 3000 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | SPU_CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5414 |
| Item number | F73S 2015 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | French, Jeff |
| 9 (RLIN) | 215520 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic social marketing / |
| Statement of responsibility, etc. | Jeff French & Ross Gordon, author |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | SAGE Publications Ltd, |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 429 p. ; |
| Dimensions | 23 cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The importance of social marketing for social policy page 3-18 - - The nature of social marketing page 19-52 - - Marketing social good page 53-82 - - The social marketing mix page 83-124 - - Strategic social marketing page 125-148 - - Creating value in social marketing page 149-180 - - Systems thinking and social marketing page 181-208 - - Using theory in social marketing page 209-256 - - Research approaches in social marketing page 257-278 - - Research methods in social marketing page 279-310 - - Social marketing and social programme design page 311-344 - - planning social marketing interventions page 345-369 - - Embedding social marketing within social programmes page 369-392 - - Critical social marketing page 393-418 - - Afterword page 419-420 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part II : WHAT? |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part III : HOW? |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | SOCIAL MARKETING |
| 9 (RLIN) | 50734 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gordon, Ross |
| 9 (RLIN) | 215521 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 0116 |
| ผู้วิเคราะห์รายการ | took 0116 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 22/01/2016 | 3000.00 | HF 5414 F73S 2015 | B008790 | 22/01/2016 | 10/02/2017 | General Book |