การสื่อสารการตลาดแบบบูรณาการ = (Record no. 179866)
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000 -LEADER | |
---|---|
fixed length control field | 00916nam a22002175 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | SPU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20200218112906.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 160916s2559 th tha |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789742192570 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | SPU |
049 ## - LOCAL HOLDINGS (OCLC) | |
Holding library | SPU_CHN |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF 5415.123 |
Item number | ส925ก 2558 |
100 0# - MAIN ENTRY--PERSONAL NAME | |
Personal name | ณัฐา ฉางชูโต |
9 (RLIN) | 159862 |
245 10 - TITLE STATEMENT | |
Title | การสื่อสารการตลาดแบบบูรณาการ = |
Remainder of title | Integrated marketing communications (IMC) / |
Statement of responsibility, etc. | ณัฐา ฉางชูโต |
250 ## - EDITION STATEMENT | |
Edition statement | พิมพ์ครั้งที่ 8. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | กรุงเทพฯ : |
Name of publisher, distributor, etc. | สำนักพิมพ์มหาวิทยาลัยกรุงเทพ, |
Date of publication, distribution, etc. | 2558 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | (5), 182 หน้า : |
Other physical details | ภาพประกอบ ; |
Dimensions | 28 ซม. |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | การตลาด |
9 (RLIN) | 1106 |
850 ## - HOLDING INSTITUTION | |
Holding institution | SPU |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | General Book |
Source of classification or shelving scheme | Library of Congress Classification |
998 ## - STAFF NAME (SPU) | |
ผู้ลงรายการ | took 0509 |
ผู้วิเคราะห์รายการ | took 0509 |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (Thai) | 03/09/2016 | 0.00 | HF 5415.123 ส925ก 2558 | AG007387 | 03/09/2016 | 10/02/2017 | General Book |