Social media campaigns: Strategies for public relations and marketing / (Record no. 181436)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01522nam a2200325 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180915143711.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161206s2016 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138948600 |
| Terms of availability | 2500 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | SPU_CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 59 |
| Item number | K55S 2016 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kim, Carolyn Mae |
| 9 (RLIN) | 220061 |
| 245 10 - TITLE STATEMENT | |
| Title | Social media campaigns: Strategies for public relations and marketing / |
| Statement of responsibility, etc. | Carolyn Mae Kim, author |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | Social media campaigns |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 181 p : |
| Other physical details | ill ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Social organizational culture page 1-4 - - The social principle page 5-7 - - Developing and defining online communities page 8-12 - - Developing engagement with social media communities page 13-14 - - The need for more than just tactics page 15 - - Developing a social media process page 16-22 - - Foundational background page 23-31 - - Social landscape page 32-47 - - Sense making page 48-52 - - Social media strategic plan page 53-71 - - Social media campaign design page 72-78 - - Social media ethics page 79-87 - - Leaders in creative social media page 88-90 - - Elements of meaningful communication page 91-115 - - Identifying appropriate strategies and tactics page 116 - - Social media golden rules page 116-121 - - Content calendars page 122-127 - - Engaging during a campaign page 128-134 - -Social media and crises page 135-140 - - Social fatigue page 141-145 - - Data use throughout a social media campaign page 146-148 - - Components to evaluation page 149-173 - - The future of social media campaign 174-177 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | INTERNET IN PUBLIC RELATION |
| 9 (RLIN) | 220062 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | INTERNET MARKETING |
| 9 (RLIN) | 46868 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | SOCIAL MEDIA |
| 9 (RLIN) | 200011 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relation |
| 9 (RLIN) | 70475 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | gift 1216 |
| ผู้วิเคราะห์รายการ | gift 1216 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 06/12/2016 | 2500.00 | HD 59 K55S 2016 | B008841 | 06/12/2016 | 10/02/2017 | General Book |