MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01658cam a2200337 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
18742062 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230611152157.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150813s2016 paua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2015028183 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781466694491 (hardcover : alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
SPU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.1265 |
| Item number |
C36 2016 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Capturing, analyzing, and managing word-of-mouth in the digital marketplace / |
| Statement of responsibility, etc. |
Sumangla Rathore, Avinash Panwar, [editors]. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hershey, PA : |
| Name of producer, publisher, distributor, manufacturer |
Business Science Reference, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2016]. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 339 page: |
| Other physical details |
illustrations; |
| Dimensions |
29 cm |
| 449 ## - DEPARTMENT |
|---|
| Department name |
บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 292-331) and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Electronic world of mouth : concepts and practices |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Precursors to electronic worl of mouth |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Studies in Indian context |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"-- |
| Assigning source |
Provided by publisher. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
TELEMARKETING |
| 9 (RLIN) |
51316 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
ONLINE SOCIAL NETWORKS |
| 9 (RLIN) |
182908 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rathore, Sumangla, |
| Dates associated with a name |
1978- |
| Relator term |
editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Panwar, Avinash, |
| Dates associated with a name |
1977- |
| Relator term |
editor. |
| 850 ## - HOLDING INSTITUTION |
|---|
| Holding institution |
SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) |
|---|
| Purchaser |
SS วิยะดา ศิริมาณนท์ คณะนิเทศศาสตร์ งาน SPU Library Days 2018 |
| Publisher |
ร้านเมดซายน์ บุ๊ค |
| Accession date |
100719 |
| Barcode |
F067791 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
General Book |
| 998 ## - STAFF NAME (SPU) |
|---|
| ผู้ลงรายการ |
jirawan 0719 |
| ผู้วิเคราะห์รายการ |
jirawan 0719 |