Digital Marketing: Strategy, Implementation and practice / (Record no. 195714)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01715aam a2200301 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240106102152.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200109b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292241579 |
| Terms of availability | 1165 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | SPU_CHN |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1265 |
| Item number | C42D 2019 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 88016 |
| Personal name | Chaffey, Dave, |
| Dates associated with a name | 1963- |
| 245 ## - TITLE STATEMENT | |
| Title | Digital Marketing: Strategy, Implementation and practice / |
| Statement of responsibility, etc. | Dave Chaffey and Fiona Ellis-Chadwick |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XXX, 545 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1 Digital marketing fundamentals page 2-3 -- Introducing digital marketing page 4-45 -- Online marketplace analysis: micro-environment page 46-90 -- The digital macro-environment page 91-133 -- Part 2 Digital marketing strategy development page 134-135 -- Digital marketing strategy page 136-188 -- Digital media and the marketing mix page 189-232 -- Relationship marketing using digital platforms page 233-281 -- Part 3 Digital marketing: implementation and practice page 282-283 -- Delivering the digital customer experience page 284-351 -- Campaign planning for digital media page 352-395 -- Marketing communications using digital media channels page 396-460 -- Evaluation and improvement of digital channel performance page 461-502 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 46868 |
| Topical term or geographic name entry element | INTERNET MARKETING |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 86116 |
| Topical term or geographic name entry element | CONSUMER BEHAVIOR |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 38846 |
| Topical term or geographic name entry element | DIRECT MARKETING |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 36840 |
| Topical term or geographic name entry element | STRATEGIC PLANNING |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 53452 |
| Topical term or geographic name entry element | ELECTRONIC COMMERCE |
| General subdivision | MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 236222 |
| Personal name | Ellis-Chadwick, Fiona |
| Relator term | Co-author |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | arpa 090120 |
| ผู้วิเคราะห์รายการ | arpa 090120 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 09/01/2020 | 1165.00 | HF 5415.1265 C42D 2019 | B009149 | 28/06/2024 | 09/01/2020 | General Book |