Airport marketing : (Record no. 198459)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01600nam a2200277 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200804140831.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200804b th ||||| |||| 00| 0 tha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138278059 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| Language of cataloging | eng |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | main |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HE 9797.4.E3 |
| Item number | J37A 2016 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jarach, David. |
| 245 10 - TITLE STATEMENT | |
| Title | Airport marketing : |
| Remainder of title | strategies to cope with the new millennium environment / |
| Statement of responsibility, etc. | David Jarach. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 140 pages ; |
| Dimensions | 23 cm |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะศิลปศาสตร์. ธุรกิจการบิน |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The airport enterprise : role and scope of activity -- The air transport value chain -- The aviation-related SBU : the airport enterprise's technical core business -- New marketing-driven paradigms for the airport enterprise's aviation-related business -- The development of the non-aviation related value proposition -- Achieving sustainable growth for the "commercial airport" concept : the role of loyalty schemes -- How to construct an airport marketing plan -- September 11 attacks -- The airport industry : an international picture -- Afterword / by Jean Cyrill Spinetta. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | AIRPORTS |
| General subdivision | ECONOMIC ASPECTS |
| 9 (RLIN) | 234385 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | AIRPORTS |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 87662 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | AERONAUTICS, COMMERCIAL |
| General subdivision | ECONOMIC ASPECTS |
| 9 (RLIN) | 217178 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | คณะบริหารธุรกิจ MBA อ.รังสีจันท์ สุวรรณสทิศกร งาน SPU Book Fair 2019 |
| Publisher | ร้าน Booknet |
| Accession date | 300720 |
| Barcode | F068085 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Jirawan 0820 |
| ผู้วิเคราะห์รายการ | Jirawan 0820 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 04/08/2020 | 1355.00 | HE 9797.4.E3 J37A 2016 | F068085 | 13/02/2023 | 04/08/2020 | General Book |