การโฆษณาและการส่งเสริมการขาย = (Record no. 55804)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03354nam a2200529 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200519131841.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 051108s2545 th tha |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9749049489 |
| Terms of availability | 150 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | SPU_CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5823 |
| Item number | พ692ก 2545 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | พิบูล ทีปะปาล |
| 9 (RLIN) | 3151 |
| 245 10 - TITLE STATEMENT | |
| Title | การโฆษณาและการส่งเสริมการขาย = |
| Remainder of title | Advertising & sales promotion / |
| Statement of responsibility, etc. | พิบูล ทีปะปาล |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | อมรการพิมพ์, |
| Date of publication, distribution, etc. | 2545 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 322 หน้า : |
| Other physical details | ภาพประกอบ ; |
| Dimensions | 26 ซม. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะนิเทศศาสตร์. การโฆษณา |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | การคิดพื้นฐานการโฆษณาและการส่งเสริมการขาย |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | ภาพรวมของการสื่อสารการตลาด |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | กระบวนการสื่อสารการตลาด |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | พฤติกรรมของผู้บริโภค |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | การวิเคราะห์สื่อโฆษณา |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | การวางแผนการใช้สื่อ |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การส่งเสริมการขาย |
| 9 (RLIN) | 5330 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 182841 |
| Topical term or geographic name entry element | การสื่อสารทางการตลาด |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การโฆษณา |
| 9 (RLIN) | 1408 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การขาย |
| 9 (RLIN) | 1166 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บรรณารักษ์ |
| Publisher | ซีเอ็ดดูเคชั่น |
| Accession date | 170505 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | nok |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Ji 1105 |
| ผู้วิเคราะห์รายการ | Vi 1105 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | bnz 1206 |
| ผู้วิเคราะห์รายการ | bnz 1206 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 08/11/2005 | 150.00 | HF 5823 พ692ก 2545 | T094758 | 20/02/2018 | ฉ.4 | 10/02/2017 | General Book | ||||
| General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 11/03/2005 | 150.00 | HF 5823 พ692ก 2545 | T104762 | 23/04/2013 | ฉ.7 | 10/02/2017 | General Book | ||||
| In Processing | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (Thai) | 21/12/2011 | 150.00 | HF 5823 พ692ก 2545 | AG006320 | 29/02/2012 | ฉ.1 | 10/02/2017 | General Book | |||
| In Processing | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (Thai) | 29/02/2012 | 150.00 | HF 5823 พ692ก 2545 | AG006506 | 02/02/2015 | ฉ.2 | 10/02/2017 | General Book | |||
| In Processing | General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (Thai) | 29/02/2012 | 150.00 | HF 5823 พ692ก 2545 | AG006507 | 19/11/2012 | ฉ.3 | 10/02/2017 | General Book | |||
| General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 30/06/2004 | 110.00 | HF 5823 พ692ก 2545 | A008258 | 08/08/2006 | 10/02/2017 | General Book | |||||
| General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 30/06/2004 | 110.00 | HF 5823 พ692ก 2545 | A008257 | 20/11/2006 | 10/02/2017 | General Book | |||||
| General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 30/06/2004 | 150.00 | HF 5823 พ692ก 2545 | A027534 | 21/02/2019 | 10/02/2017 | General Book |