โฆษณาและสงครามการตลาด : (Record no. 62587)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01489nam0a22002890004500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170210191407.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120905 2545 th tha |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9744067349 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5826.5 |
| Item number | ฉ399ฆ 2545 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | เฉลิม วัชรถานนท์ |
| 9 (RLIN) | 64661 |
| 245 10 - TITLE STATEMENT | |
| Title | โฆษณาและสงครามการตลาด : |
| Remainder of title | ความจริง จากความจำ / |
| Statement of responsibility, etc. | เฉลิม วัชรถานนท์ |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | พิมพ์ครั้งที่ 1. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | ฟรีแฮนด์ เอ็นเตอร์ไพรส์, |
| Date of publication, distribution, etc. | 2545 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 198 หน้า ; |
| Dimensions | 19 ซม. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | โฆษณา |
| 9 (RLIN) | 123 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | อธิการบดี |
| Accession date | 280812 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0912 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 05/09/2012 | 180.00 | HF 5826.5 ฉ399ฆ 2545 | T161478 | 19/09/2012 | 10/02/2017 | General Book | ||||
| General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 30/06/2004 | 180.00 | HF 5826.5 ฉ399ฆ 2545 | A026928 | 09/06/2005 | 10/02/2017 | General Book | ||||
| General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 30/06/2004 | 180.00 | HF 5826.5 ฉ399ฆ 2545 | A026930 | 02/06/2006 | 10/02/2017 | General Book | ||||
| General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 30/06/2004 | 180.00 | HF 5826.5 ฉ399ฆ 2545 | A026932 | 08/08/2006 | 10/02/2017 | General Book | ||||
| General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 30/06/2004 | 180.00 | HF 5826.5 ฉ399ฆ 2545 | A026929 | 24/11/2006 | 10/02/2017 | General Book | ||||
| General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 30/06/2004 | 180.00 | HF 5826.5 ฉ399ฆ 2545 | A026931 | 04/11/2010 | 10/02/2017 | General Book |