การบริหารการตลาดในยุคเศรษฐกิจใหม่ = (Record no. 66362)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01540nam0a22003010004500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230724111602.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180613s2003 th a|||| |||| 00| 0 tha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9747378086 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | main |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | ศ277ก 2546 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ศรีสุภา สหชัยเสรี |
| 9 (RLIN) | 63551 |
| 245 10 - TITLE STATEMENT | |
| Title | การบริหารการตลาดในยุคเศรษฐกิจใหม่ = |
| Remainder of title | Marketing 101 / |
| Statement of responsibility, etc. | ศรีสุภา สหชัยเสรี |
| 250 ## - EDITION STATEMENT | |
| Edition statement | พิมพ์ครั้งที่ 2. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ: |
| Name of publisher, distributor, etc. | ทิปปิ้ง พอยท์, |
| Date of publication, distribution, etc. | 2546 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 182 หน้า : |
| Other physical details | ภาพประกอบ ; |
| Dimensions | 21 ซม |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาดดิจิทัล |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | บรรณานุกรม |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | บทบาทของการตลาดในยุคเศรษฐกิจใหม่ -- วิเคราะห์ตลาด และสภาวะแวดล้อมทางการตลาด -- การวางแผนกลยุทธ์การตลาด -- การบริหารการตลาดในยุคเศรษฐกิจใหม่ |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การตลาด |
| General subdivision | การบริหาร |
| 9 (RLIN) | 5322 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การตลาด |
| 9 (RLIN) | 240729 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การจัดการตลาด |
| 9 (RLIN) | 116322 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | บริจาค |
| Accession date | 190723 |
| Barcode | T192321 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0723 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Shelving location | Cost, replacement price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | 24/07/2023 | 152.00 | HF 5415.13 ศ277ก 2546 | T192321 | 24/07/2023 | 24/07/2023 | General Book | Floor 6: General Shelves (THAI): H, J | 152.00 | ||||
| General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 01/07/2004 | 0.00 | HF 5415.13 ศ277ก 2546 | A043223 | 13/06/2018 | 10/02/2017 | General Book | ||||||
| General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 01/07/2004 | 0.00 | HF 5415.13 ศ277ก 2546 | A043224 | 31/08/2013 | 10/02/2017 | General Book | Floor 4: General Shelves (THAI) | |||||
| General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 01/07/2004 | 0.00 | HF 5415.13 ศ277ก 2546 | A043222 | 08/11/2015 | 10/02/2017 | General Book | Floor 4: General Shelves (THAI) |