Advertising communications & promotion management (Record no. 67775)

MARC details
000 -LEADER
fixed length control field	00665nam0a22002050004500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20170210192015.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0071155147
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 5821
Item number	R67A 1997
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Rossiter, John R
9 (RLIN)	69674
245 10 - TITLE STATEMENT
Title	Advertising communications & promotion management
250 ## - EDITION STATEMENT
Edition statement	2 nd ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Singapore:
Name of publisher, distributor, etc.	Mc Graw - Hill,
Date of publication, distribution, etc.	1997
300 ## - PHYSICAL DESCRIPTION
Extent	xvi, 640 p.,ill ; 26 cm
500 ## - GENERAL NOTE
General note	Includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	ADVERTISING
9 (RLIN)	36801
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	COMMUNICATION IN MARKETING
9 (RLIN)	48624
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	SALES PROMOTION
9 (RLIN)	43068
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	General Book

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				General Books (ENGLISH)	SPU Library, Chonburi campus	SPU Library, Chonburi campus	Floor 3: General Shelves (FOREIGN LANGUAGE)	01/07/2004	3046.00	HF 5821 R67A 1997	B000815	01/07/2004	10/02/2017	General Book