Marketing (Record no. 68090)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00834nam0a22002410004500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170210192038.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0538870117 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | L35M 1998 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lamb, Charles W |
| 9 (RLIN) | 69964 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cincinnati, Ohio: |
| Name of publisher, distributor, etc. | South - Western Publishing Co., |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 693 p.,ill.(some col.) ; 28 cm +1 computer laser disk |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 9 (RLIN) | 34000 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 34112 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F |
| 9 (RLIN) | 69965 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McDaniel, Carl D |
| 9 (RLIN) | 70221 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CD/DVD Accompanying Materials | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: Media Service Counter | 06/05/2005 | 0.00 | CD E 0112 | VE000337 | 04/09/2009 | 10/02/2017 | CD/DVD (Accompanying Material) | ||||
| General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 01/07/2004 | 0.00 | HF 5415 L35M 1998 | B001219 | 01/07/2004 | 10/02/2017 | General Book |