100 แบรนด์ล้มดัง ความล้มเหลวที่ต้องเรียนรู้ของบริษัทยักษ์ใหญ่ทั่วโลก (Record no. 70895)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01901nam a2200349 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180603101224.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9749589580 |
| Terms of availability | 280 Bht. |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHN SPU-BK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 69.B7 |
| Item number | ฮ589ห 2547 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | เฮก, แมทท์ |
| 9 (RLIN) | 103891 |
| 245 10 - TITLE STATEMENT | |
| Title | 100 แบรนด์ล้มดัง ความล้มเหลวที่ต้องเรียนรู้ของบริษัทยักษ์ใหญ่ทั่วโลก |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | เนชั่นบุ๊คส์, |
| Date of publication, distribution, etc. | 2547 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 405 หน้า. |
| Dimensions | 21 ซม. |
| 500 ## - GENERAL NOTE | |
| General note | แปลจาก BRAND FAILURES |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 116322 |
| Topical term or geographic name entry element | การจัดการตลาด |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 36 |
| Topical term or geographic name entry element | การจัดการธุรกิจ |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | เครื่องหมายการค้า |
| 9 (RLIN) | 5908 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การบริหารธุรกิจ |
| 9 (RLIN) | 263 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | ลักขณา ลีละยุทธโยธิน |
| 9 (RLIN) | 82863 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | ธีรพจน์ วัชราภัย |
| 9 (RLIN) | 103892 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | ชาลอต โทณวณิก |
| 9 (RLIN) | 103893 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | สุรางค์รัตน์ จิราธิวัฒน์ |
| 9 (RLIN) | 103894 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | สุวรรณี ศรีธัญโชติ |
| 9 (RLIN) | 103895 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | วิโรจน์ เหลือจริยากุล |
| 9 (RLIN) | 103896 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | วัฒนา มานะวิบูลย์ |
| 9 (RLIN) | 103897 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | nok |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 04/04/2005 | 280.00 | HD 69.B7 ฮ589ห 2547 | T105662 | 17/09/2010 | 10/02/2017 | General Book | ||||
| General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 29/07/2004 | 280.00 | HD 69.B7 ฮ589ห 2547 | A045662 | 09/02/2006 | 10/02/2017 | General Book | ||||
| General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 29/07/2004 | 280.00 | HD 69.B7 ฮ589ห 2547 | A045660 | 16/12/2009 | 10/02/2017 | General Book | ||||
| General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 4: General Shelves (THAI) | 29/07/2004 | 280.00 | HD 69.B7 ฮ589ห 2547 | A045661 | 16/03/2012 | 10/02/2017 | General Book |