Brand Management / (Record no. 70989)
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000 -LEADER | |
---|---|
fixed length control field | 01336nam a2200301 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | SPU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230725104852.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 181021s2004 th a|||| |||| 00| 0 tha d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9749192311 |
Terms of availability | 250 Bht. |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | SPU |
049 ## - LOCAL HOLDINGS (OCLC) | |
Holding library | main |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HD 69.B7 |
Item number | ศ176บ 2547 |
245 10 - TITLE STATEMENT | |
Title | Brand Management / |
Statement of responsibility, etc. | ศรีกัญญา มงคลศิริ |
Medium | [book] |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | กรุงเทพฯ : |
Name of publisher, distributor, etc. | Higher Press, |
Date of publication, distribution, etc. | 2547 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 295 หน้า : |
Other physical details | ภาพประกอบ ; |
Dimensions | 21 ซม |
449 #0 - DEPARTMENT | |
Department name | บางเขน. คณะบริหารธุรกิจ. การตลาดดิจิทัล |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | Brand & Branding -- Branding process -- Iarget consumer identification -- Brand design -- Brand identity creation -- Brand building implementation -- Leveraging the brand -- Brand equity |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | เครื่องหมายการค้า |
9 (RLIN) | 5908 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | การส่งเสริมการขาย |
9 (RLIN) | 5330 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | ชื่อตราผลิตภัณฑ์ |
9 (RLIN) | 5181 |
850 ## - HOLDING INSTITUTION | |
Holding institution | SPU |
910 ## - ACQUISITION INFORMATION (SPU) | |
Purchaser | บรรณารักษ์ |
Publisher | สิทธิพงษ์ ล.แสงโรจน์ |
Accession date | 27/10/04 |
910 ## - ACQUISITION INFORMATION (SPU) | |
Purchaser | บริจาค |
Accession date | 190723 |
Barcode | T192329 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | General Book |
Source of classification or shelving scheme | Library of Congress Classification |
998 ## - STAFF NAME (SPU) | |
ผู้ลงรายการ | nok |
998 ## - STAFF NAME (SPU) | |
ผู้ลงรายการ | jim 1106 |
ผู้วิเคราะห์รายการ | yu 1106 |
998 ## - STAFF NAME (SPU) | |
ผู้ลงรายการ | Bunmee 1004 |
-- | niparat 0723 |
ผู้วิเคราะห์รายการ | Maththana |
Cataloger's initials, CIN (RLIN) | kul 0112 (ดร.นิตินัย บริจาค) |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Cost, replacement price |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 25/03/2005 | 250.00 | HD 69.B7 ศ176บ 2547 | T105633 | 21/10/2018 | ฉ.1 | 10/02/2017 | General Book | |||||
General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 25/03/2005 | 250.00 | HD 69.B7 ศ176บ 2547 | T105634 | 21/10/2018 | ฉ.2 | 10/02/2017 | General Book | |||||
General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 25/07/2023 | 250.00 | HD 69.B7 ศ176บ 2547 | T192329 | 25/07/2023 | ฉ.3 | 25/07/2023 | General Book | 250.00 | ||||
General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 25/04/2006 | 250.00 | HD 69.B7 ศ176บ 2547 | A047686 | 15/03/2019 | ฉ.4 | 10/02/2017 | General Book | ||||||
General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 29/07/2004 | 250.00 | HD 69.B7 ศ176บ 2547 | A045875 | 08/05/2019 | ฉ.1 | 10/02/2017 | General Book | ||||||
General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 29/07/2004 | 250.00 | HD 69.B7 ศ176บ 2547 | A045876 | 15/05/2019 | ฉ.2 | 10/02/2017 | General Book | ||||||
General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 29/07/2004 | 250.00 | HD 69.B7 ศ176บ 2547 | A045877 | 07/11/2017 | ฉ.3 | 10/02/2017 | General Book | ||||||
General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | 25/04/2006 | 250.00 | HD 69.B7 ศ176บ 2547 | A047687 | 15/05/2019 | ฉ.5 | 10/02/2017 | General Book | ||||||
General Books (THAI) | SPU Library, Khon Kaen campus | SPU Library, Khon Kaen campus | General Shelves (Thai) | 15/11/2006 | 250.00 | HD 69.B7 ศ176บ 2547 | T129580 | 07/03/2013 | 10/02/2017 | General Book |