หลักการตลาด / (Record no. 71773)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02420nam0a22003850004500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200512150104.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070627 2543 th tha |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9748996344 |
| Terms of availability | 180 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | SPU_CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | ส768ห 2543 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | สุดาดวง เรืองรุจิระ |
| 9 (RLIN) | 16560 |
| 245 10 - TITLE STATEMENT | |
| Title | หลักการตลาด / |
| Statement of responsibility, etc. | สุดาดวง เรืองรุจิระ |
| 250 ## - EDITION STATEMENT | |
| Edition statement | พิมพ์ครั้งที่ 9 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | ยงพลเทรดดิ้ง, |
| Date of publication, distribution, etc. | 2543 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 378 หน้า |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | บรรณานุกรม |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | บทบาทของการตลาด--แนวความคิดการบริหารการตลาด--การเลือกตลาดเป้าหมาย--พฤติกรรมการซื้อ--ผลิตภัณฑ์--การบรรจุภัณฑ์--การพัฒนาผลิตภัณฑ์ |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การตลาด |
| 9 (RLIN) | 1106 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | อ.ธณพล |
| Publisher | จุฬา |
| Accession date | 130307/190307 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | nip 0607 |
| ผู้วิเคราะห์รายการ | nip 0607 |
| Cataloger's initials, CIN (RLIN) | nip 0607 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | jirawan 0707 |
| ผู้วิเคราะห์รายการ | jirawan 0707 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 03/10/2007 | 180.00 | HF 5415 ส768ห 2543 | T080545 | 01/04/2015 | ฉ.4 | 10/02/2017 | General Book | ||||
| General Books (THAI) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (THAI): H, J | 27/06/2007 | 180.00 | HF 5415 ส768ห 2543 | T131672 | 26/01/2018 | ฉ.7 | 10/02/2017 | General Book | ||||
| General Books (THAI) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (Thai) | 30/06/2004 | 180.00 | HF 5415 ส768ห 2543 | AG002623 | 09/05/2009 | 10/02/2017 | General Book | |||||
| General Books (THAI) | SPU Library, Khon Kaen campus | SPU Library, Khon Kaen campus | 27/07/2007 | 180.00 | HF 5415 ส768ห 2543 | T133377 | 10/05/2019 | ฉ.1 | 10/02/2017 | General Book | |||||
| General Books (THAI) | SPU Library, Khon Kaen campus | SPU Library, Khon Kaen campus | General Shelves (Thai) | 18/03/2008 | 180.00 | HF 5415 ส768ห 2543 | T135156 | 20/03/2013 | ฉ.2 | 10/02/2017 | General Book |