Rethinking marketing : sustainable market-ing enterprise in Asia / (Record no. 88875)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00750nam a2200205 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170210194716.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 480511s2003 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130499315 |
| Terms of availability | 1395 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.12.A78 |
| Item number | K67R |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 114321 |
| 245 14 - TITLE STATEMENT | |
| Title | Rethinking marketing : sustainable market-ing enterprise in Asia / |
| Statement of responsibility, etc. | Philip Kotler...[et al] |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 224 P. : |
| Dimensions | 23 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| Geographic subdivision | ASIA |
| 9 (RLIN) | 57959 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| Geographic subdivision | ASIA |
| General subdivision | CASE STUDIES |
| 9 (RLIN) | 57960 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| Geographic subdivision | ASIA |
| General subdivision | MANAGEMENT |
| -- | CASE STUDIES |
| 9 (RLIN) | 105954 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (English) | 11/05/2005 | 1395.00 | HF 5415.12.A78 K67R 2003 | BG000422 | 24/11/2013 | 10/02/2017 | General Book |