Advertising and promotion : communicating brands / Chris Hackley [book]
Material type: TextPublication details: London : SAGE Publications, 2005Description: 264 p. ; 24 cmISBN:- 0761941541
- 0761941533
- HF 6161.B4 H32A 2005
Contents:
Introducing advertising and promotion
Theorizing advertising and promotion
Advertising and promotions's role in in brand marketing
Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
General Book | SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 6161.B4 H32A 2005 (Browse shelf(Opens below)) | Available | F061616 | |||
General Book | SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 6161.B4 H32A 2005 (Browse shelf(Opens below)) | Available | B005815 |
Total holds: 0
Includes bibliographical references and index
Introducing advertising and promotion
Theorizing advertising and promotion
Advertising and promotions's role in in brand marketing
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