Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0030103525
- HF 5415.123 S54A 1997
Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.123 S54A 1997 (Browse shelf(Opens below)) | Available | B008012 |
Total holds: 0
Rev. ed. of: Promotion management & marketing communications. 3rd ed. c1993.
Includes bibliographical references and index.
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