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Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee [book]
Material type:
TextPublication details: Harlow, England : Financial Times/Prentice Hall, 2005Edition: 4th edDescription: xx, 573 p ; 25 cmISBN: - 0273685295 (alk. paper)
- HF 1416 U85M 2005
Contents:
The clutural variable in international marketing
The integration of local consumption in a global marketing environment
Marketing decisions for the intercultural environment
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 1416 U85M 2005 (Browse shelf(Opens below)) | Available | F061617 | |||
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General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HF 1416 U85M 2005 (Browse shelf(Opens below)) | Available | BG001384 |
Total holds: 0
Browsing SPU Library, Chonburi campus shelves Close shelf browser (Hides shelf browser)
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| HF 1416 T47I 2000 International marketing / | HF 1416 T47I 2000 International marketing / | HF 1416 T47I 2000 International marketing / | HF 1416 U85M 2005 Marketing across cultures / | HF 1416 U88M 2000 Marketing across cultures | HF 1416 W44B 2008 Building an import/export business / | HF 1416.5 อ873 2549 Excellent Sources for Global Business |
Includes index
The clutural variable in international marketing
The integration of local consumption in a global marketing environment
Marketing decisions for the intercultural environment
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