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Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente.
Material type:
TextPublication details: Mason, Ohio : Thomson/South-Western, 2006Edition: 4th edDescription: xxvi, 400 pISBN: - 0324322712 (pbk.)
- Guide to marketing communication plans
- Marketing communication plans
- HF 5837 P37A 2006
Contents:
Advertising from a marketing communications perspective--The research foundation --Appraising opportunities an dsetting objectives--Building the marketing communication strategy--Developing a creative strategy that moves people--Communication planning : media strategy and tactics--Integrated communications--Enhancing the marketing communication
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HF 5837 P37A 2006 (Browse shelf(Opens below)) | Available | BG001806 |
Total holds: 0
Includes index
Advertising from a marketing communications perspective--The research foundation --Appraising opportunities an dsetting objectives--Building the marketing communication strategy--Developing a creative strategy that moves people--Communication planning : media strategy and tactics--Integrated communications--Enhancing the marketing communication
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