Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. [book]
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0324271972 (student ed.)
- HF 5415.32 B52C 2006
Contents:
Introduction to consumer behavior--consumer decision making--Individual determinants of consumer behavior--Enironmental influences on consumer behavior--Infuencing consumer behavior
Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.32 B52C 2006 (Browse shelf(Opens below)) | Available | B007975 |
Total holds: 0
Includes bibliographical references and index.
Introduction to consumer behavior--consumer decision making--Individual determinants of consumer behavior--Enironmental influences on consumer behavior--Infuencing consumer behavior
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