Principles of advertising & IMC / Tom Duncan. [book]
Material type: TextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Chicago, IL : McGraw-Hill/Irwin, 2005.Edition: 2nd edNotes: Revision of: IMC / Tom Duncan. 1st ed. 2002.Description: xxvii, 774 p. : col. ill. ; 29 cm.+ 1 CD-ROMISBN:- 0072537744 (alk. paper)
- 0071111182 (international : alk. paper)
- HF 5415.13 D86P 2005
Contents:
How brands are buil T
Basic MC strategies for building brands
Creating sending and receiving brand messages
Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|---|
General Book | SPU Library, Chonburi campus | General Books (ENGLISH) | HF 5415.13 D86P 2005 (Browse shelf(Opens below)) | C.2 | Available | BG001488 | ||||
CD/DVD (Accompanying Material) | SPU Library, Chonburi campus | CD/DVD Accompanying Materials | Floor 3: Media Service Counter | HF 5415.13 D86P 2005 (Browse shelf(Opens below)) | Available | VE001048 | ||||
CD/DVD | SPU Library, Chonburi campus | CD/DVD (ENGLISH) | Floor 3: Media Service Counter | HF 5415.13 D86P 2005 (Browse shelf(Opens below)) | Available | VE000945 | ||||
General Book | SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.13 D86P 2005 (Browse shelf(Opens below)) | Available | B006272 |
Total holds: 0
Revision of: IMC / Tom Duncan. 1st ed. 2002.
Includes bibliographical references and index.
How brands are buil T
Basic MC strategies for building brands
Creating sending and receiving brand messages
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