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Advertising and integrated brand promotion
Material type:
TextPublication details: Mason, Ohio : Thomson/South-Western, 2006Edition: 4th edDescription: xlviii, 781 p. : ill. ; 29 cmISBN: - 0324317182
- HF 5821 O33A 2006
Contents:
The process : advertising integrated brand promotion in business and society
The planning : analyzing the advertising and integrated brand promotion environment
Preparing the message
Placing the message in conventional and New media
Part 5 Integrated brand promotion
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5821 O33A 2006 (Browse shelf(Opens below)) | Available | E103680 | |||
|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5821 O33A 2006 (Browse shelf(Opens below)) | Available | B007940 |
Total holds: 0
Includes bibliographical references and index
The process : advertising integrated brand promotion in business and society
The planning : analyzing the advertising and integrated brand promotion environment
Preparing the message
Placing the message in conventional and New media
Part 5 Integrated brand promotion
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