Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. [book]

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Material type: Text

TextPublication details: Boston : McGraw-Hill Irwin, 2007Edition: 7th edDescription: xxvi, 820 p. : col. ill. ; 29 cmISBN:

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Contents:

Part One Integrated marketing communications

Part Two Integrated marketing program situation analysis

Part Three Analyzing the communication process

Part Four Objectives and budeting for integrated marketing communications programs

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode	Item holds
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HF 5823 B44A 2007 (Browse shelf(Opens below))	C.1	Available		F057031
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HF 5823 B44A 2007 (Browse shelf(Opens below))	C.2	Available		E104408

Total holds: 0

Includes glossary and index

Part One Integrated marketing communications

Part Two Integrated marketing program situation analysis

Part Three Analyzing the communication process

Part Four Objectives and budeting for integrated marketing communications programs

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