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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller [book]
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, 2008Edition: 3rd edDescription: xxi, 692 p. : Col.ill. ; 25 cmISBN: - 0132336227
- 9780132336222
- HD 69.B7 K44S 2008
Contents:
Opening perspectives
Identifying and establishing brand positioning and values
Planning and implementing brand marketing programs
Closing perspectives
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HD 69.B7 K44S 2008 (Browse shelf(Opens below)) | C.1 | Available | F057312 | |||
|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HD 69.B7 K44S 2008 (Browse shelf(Opens below)) | C.2 | Available | F058721 | |||
|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HD 69.B7 K44S 2008 (Browse shelf(Opens below)) | C.3 | Available | F061678 | |||
|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HD 69.B7 K44S 2008 (Browse shelf(Opens below)) | Available | B006807 | ||||
|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | HD 69.B7 K44S 2008 (Browse shelf(Opens below)) | C.2 | Available | BG001463 |
Total holds: 0
Includes bibliographical references and index.
Opening perspectives
Identifying and establishing brand positioning and values
Planning and implementing brand marketing programs
Closing perspectives
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