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Consumer behavior : building marketing strategy [book]
Material type:
TextPublication details: New York : Mc Graw-Hill Higher Education, 2001Edition: 8 th edDescription: xxiv, 775 p. : ill. ; 26 cm. + DiskISBN: - 0072316020
- HF 5415.33.U6 H38C 2001
Contents:
External influences
Internal influences
Consumer decision process
| Item type | Current library | Collection | Shelving location | Call number | Status | Notes | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|---|
CD/DVD (Accompanying Material)
|
SPU Library, Bangkok (Main Campus) | CD/DVD Accompanying Materials | Floor 5: CD/DVD Accompany | HF 5415.33.U6 H38C 2001 (Browse shelf(Opens below)) | Available | Disk | FCD058143 | |||
|
CD/DVD (Accompanying Material)
|
SPU Library, Bangkok (Main Campus) | CD/DVD Accompanying Materials | Floor 5: CD/DVD Accompany | HF 5415.33.U6 H38C 2001 (Browse shelf(Opens below)) | Available | FCD057977 | ||||
|
CD/DVD (Accompanying Material)
|
SPU Library, Bangkok (Main Campus) | CD/DVD Accompanying Materials | Floor 5: CD/DVD Accompany | HF 5415.33.U6 H38C 2001 (Browse shelf(Opens below)) | Available | FCD057978 | ||||
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.33.U6 H38C 2001 (Browse shelf(Opens below)) | Available | B007929 |
Total holds: 0
Includes bibliographical references and index
External influences
Internal influences
Consumer decision process
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