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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. [book]
Material type:
TextPublication details: Boston : McGraw-Hill/Irwin, 2007Edition: 8th edDescription: xvii, 813 p. : ill. ; 27 cmISBN: - 0073137634 (alk. paper)
- 9780073137636 (alk. paper)
- 0071107223 (pbk.)
- 9780071107228 (pbk.)
- 007125983x
- HF 5415.13 P47M 2007
Contents:
Marketing information research and understanding the target market
Analyzing marketing problems and cases
Financial analysis for marketing decisions
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.13 P47M 2007 (Browse shelf(Opens below)) | Available | B006749 | ||||
|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | HF 5415.13 P47M 2007 (Browse shelf(Opens below)) | C.2 | Available | BG001513 | ||||
|
General Book
|
SPU Library, Khon Kaen campus | General Books (ENGLISH) | HF 5415.13 P47M 2007 (Browse shelf(Opens below)) | C. 2 | Available | F058126 |
Total holds: 0
Includes index
Marketing information research and understanding the target market
Analyzing marketing problems and cases
Financial analysis for marketing decisions
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