Value-added public relations : the secret weapon of integrated marketing / Thomas L. Harris ; foreword by Philip Kotler. [book]
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0844234117
- 0844234125
- HF 5415.123 H37V 1998
Contents:
How public relations adds value to integrated marketing
How to write an integrated marketing public relations plan
Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.123 H37V 1998 (Browse shelf(Opens below)) | C.1 | Available | B006742 | |||
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.123 H37V 1998 (Browse shelf(Opens below)) | C.2 | Available | B007922 | |||
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.123 H37V 1998 (Browse shelf(Opens below)) | C.3 | Available | BG001505 |
Total holds: 0
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HF 5415.123 F54M 1999 Marketing communications : | HF 5415.123 F54M 1999 Marketing communications : | HF 5415.123 G64P 1984 Public relations in the marketing mix : | HF 5415.123 H37V 1998 Value-added public relations : | HF 5415.123 H37V 1998 Value-added public relations : | HF 5415.123 H37V 1998 Value-added public relations : | HF5415.123 P44M 2000 Marketing communications / |
Includes index
How public relations adds value to integrated marketing
How to write an integrated marketing public relations plan
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