Communicating globally : an integrated marketing approach / Don E. Schultz, Philip J. Kitchen. [book]
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0844225223
- HF 1416 S38C 2000
Contents:
Transitioning into the 21st-century marketplace
Understanding the emerging global marketplace
How marketing communication works
Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 1416 S38C 2000 (Browse shelf(Opens below)) | Available | B006720 | ||||
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SPU Library, Chonburi campus | General Books (ENGLISH) | HF 1416 S38C 2000 (Browse shelf(Opens below)) | C.2 | Available | BG001504 |
Total holds: 0
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HF 1416 M67D 1997 Dun & Bradstreet's guide to doing business around | HF 1416 Q44G 1999 Global marketing management | HF 1416 S38C 2000 Communicating globally : | HF 1416 S38C 2000 Communicating globally : | HF 1416 T47I 1994 International marketing / | HF 1416 T47I 1997 International marketing / | HF 1416 T47I 2000 International marketing / |
Includes appendix and index
Transitioning into the 21st-century marketplace
Understanding the emerging global marketplace
How marketing communication works
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