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Tourism and hospitality marketing : a global perspective [book]
Material type:
TextPublication details: Los Angeles : SAGE, 2007Description: xv, 467 p. : ill. ; 23 cmISBN: - 9781412946865
- 9781412946872
- TX 911.3.M3 H82T 2008
Contents:
The global tourism marketing environment
Consumer behaviour
Developing a marketing plan
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Khon Kaen campus | General Books (ENGLISH) | General Shelves (English) | TX 911.3.M3 H82T 2008 (Browse shelf(Opens below)) | Available | F058774 |
Total holds: 0
Incldues idnex
The global tourism marketing environment
Consumer behaviour
Developing a marketing plan
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