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Branding governance : a participatory approach to the brand building process / Nicholas Ind, Rune Bjerke [book]
Material type:
TextPublication details: Chichester, England : John Wiley & Sons, 2007Description: xii, 276 p. : ill. ; 24 cmISBN: - 9780470030752 (cloth)
- 0470030755 (cloth)
- HD 69.B7 I52B 2007
Contents:
Two concepts of brand building
Participatory branding and the assemblage
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HD 69.B7 I52B 2007 (Browse shelf(Opens below)) | Available | F058411 |
Total holds: 0
Includes index
Two concepts of brand building
Participatory branding and the assemblage
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