From products to services : insight and experience from companies which have embraced the service economy / Laurie Young [book]
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780470026687
- HD 9980.5 Y68F 2008
Contents:
Why products companies service business
Clarifying the strategic intent of the service business
The degree of change needed to set up a service business
First base : gaining a clear perspective of service markets
Creating the services to be sold in the new market
Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HD 9980.5 Y68F 2008 (Browse shelf(Opens below)) | Available | B007041 |
Total holds: 0
Includes bibliographical references (p. [345]-346) and index
Why products companies service business
Clarifying the strategic intent of the service business
The degree of change needed to set up a service business
First base : gaining a clear perspective of service markets
Creating the services to be sold in the new market
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