A master class in brand planning : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin. [book]
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780470517918 (cloth : alk. paper)
- HF 5415.1255 K56M 2007
Contents:
Part I Planning : role and structure
Part II Planning : craft skills
Part III Market research
Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
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SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HF 5415.1255 K56M 2007 (Browse shelf(Opens below)) | Available | BG001585 |
Total holds: 0
A selection of King<U+2019>s papers published during the past 30 years, with commentaries by current marketing practitioners.
Includes bibliographical references and index.
Part I Planning : role and structure
Part II Planning : craft skills
Part III Market research
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