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Consumer behaviour in sport and events : marketing action / Daniel C. Funk. [book]
Material type:
TextSeries: Sports marketing seriesPublication details: Oxford : Butterworth-Heinemann, 2008Edition: 1st edDescription: xvii, 247 p. : ill. ; 23 cmISBN: - 9780750686662
- GV 716 F86C 2008
Contents:
Introduction to sport and event consumer behaviour
Sport and event consumer motivation
Consumer decision-making in sport and events
Marketing action for sport and events
Consumer awareness of sport and events
Consumer attraction to sport and events
Consumer allegiance to sport and events
Constraints to sport and event consumption
Administrative services
Facilities and support services
Special events and services.
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 7: General Shelves (ENGLISH): A-G/K-Z | GV 716 F86C 2008 (Browse shelf(Opens below)) | Available | F060749 |
Total holds: 0
Introduction to sport and event consumer behaviour
Sport and event consumer motivation
Consumer decision-making in sport and events
Marketing action for sport and events
Consumer awareness of sport and events
Consumer attraction to sport and events
Consumer allegiance to sport and events
Constraints to sport and event consumption
Administrative services
Facilities and support services
Special events and services.
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