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Advertising and promotion : an integrated marketing communications approach / Chris Hackley [book]
Material type:
TextPublication details: London : SAGE, 2010Edition: 2nd edNotes: Includes bibliographical references and indexesDescription: xii, 333 p. ; 23 cmISBN: - 9781849201469
- HF 5823 H32A 2010
Contents:
1 Introducing Advertising and Promotion: An Integrated Marketing Communications Approach
2 Theorizing Advertising and Promotion
3 The Brand and Integrated Marketing Communications Planning
4 Advertising Agencies: Creative Work and Management Processes
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5823 H32A 2010 (Browse shelf(Opens below)) | Available | B007860 |
Total holds: 0
Includes bibliographical references and indexes
1 Introducing Advertising and Promotion: An Integrated Marketing Communications Approach
2 Theorizing Advertising and Promotion
3 The Brand and Integrated Marketing Communications Planning
4 Advertising Agencies: Creative Work and Management Processes
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