Image from Amazon.com
New products management / Merle Crawford, Anthony Di Benedetto [book]
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, 2011Edition: 10th edDescription: xvi, 576 p. : ill. ; 25 cmISBN: - 9780071289238
- HF 5415.153 .C72N 2011
Contents:
Overview and opportunigy indentification/selection
Concept generation
Concept/project evaluation
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HF 5415.153 C72N 2011 (Browse shelf(Opens below)) | Available | BG001702 |
Total holds: 0
Includes appendix and index
Includes appendix and index
Overview and opportunigy indentification/selection
Concept generation
Concept/project evaluation
There are no comments on this title.
Log in to your account to post a comment.