Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. [book]

By:

Contributor(s):

Material type: Text

TextPublication details: Boston : McGraw-Hill Irwin, 2012Edition: 9th edDescription: xxxiv, 828 p. : ill. (chiefly col.) ; 29 cmISBN:

Subject(s):

LOC classification:

Contents:

Part One Integrated marketing communications

Part Two Integrated marketing program situation analysis

Part Three Analyzing the communication process

Part Four Objectives and budeting for integrated marketing communications programs

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	General Shelves (English)	HF 5823 B44A 2012 (Browse shelf(Opens below))	Available		BG001776

Total holds: 0

Includes glossary and index

Part One Integrated marketing communications

Part Two Integrated marketing program situation analysis

Part Three Analyzing the communication process

Part Four Objectives and budeting for integrated marketing communications programs

There are no comments on this title.

to post a comment.