Integrated advertising promotion and marketing communications Kenneth E. Clow, Donald Baack. [book]
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780273753285
- HF 5415.123 C46I 2012
Contents:
Part 1 The IMC foundation
Part 2 IMC advertising tools
Part 3 IMC promotional tools
Part 4 IMC integration tools
Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
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SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HF 5415.123 C46I 2012 (Browse shelf(Opens below)) | Available | BG001802 |
Total holds: 0
Includes bibliographical references and index
Part 1 The IMC foundation
Part 2 IMC advertising tools
Part 3 IMC promotional tools
Part 4 IMC integration tools
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