Integrated advertising promotion and marketing communications Kenneth E. Clow, Donald Baack. [book]

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Material type: Text

TextPublication details: Boston: Prentice Hall, 2012Edition: 5th edDescription: xviii, 445 p. : col.ill. ; 28 cmISBN:

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Contents:

Part 1 The IMC foundation

Part 2 IMC advertising tools

Part 3 IMC promotional tools

Part 4 IMC integration tools

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	General Shelves (English)	HF 5415.123 C46I 2012 (Browse shelf(Opens below))	Available		BG001802

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Includes bibliographical references and index

Part 1 The IMC foundation

Part 2 IMC advertising tools

Part 3 IMC promotional tools

Part 4 IMC integration tools

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