Integrated advertising promotion and marketing communications / Kenneth E. Clow, Donald Baack. [book]
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780273786986
- HF 5415.123 C46I 2014
Contents:
Part 1 The IMC foundation
Part 2 IMC advertising tools
Part 3 IMC promotional tools
Part 4 IMC integration tools
Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|---|
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5415.123 C46I 2014 (Browse shelf(Opens below)) | Available | F066152 | ||||
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5415.123 C46I 2014 (Browse shelf(Opens below)) | Available | B008501 | ||||
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SPU Library, Chonburi campus | General Books (ENGLISH) | HF 5415.123 C46I 2014 (Browse shelf(Opens below)) | C.2 | Available | BG001811 |
Total holds: 0
Includes bibliographical references and index
Part 1 The IMC foundation
Part 2 IMC advertising tools
Part 3 IMC promotional tools
Part 4 IMC integration tools
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