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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch [book]
Material type:
TextPublication details: New York : McGraw-Hill/Irwin, 2015Edition: 10th edDescription: xxi, 842 p. : ill. ; 29 cmISBN: - 9789814575119
- HF 5823 B44A 2015
Contents:
Introduction to integrated marketing communications
Integrated marketing communication program situation analysis
Analyzing the communication process
Objectives and budgeting for integrated marketing communications programs
Monitoring evaluation and control
Special topics and perspectives
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
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General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5823 B44A 2015 (Browse shelf(Opens below)) | Available | F065741 |
Total holds: 0
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| HF 5823 B44A 2004 Advertising and promotion : | HF 5823 B44A 2007 Advertising and promotion : | HF 5823 B44A 2007 Advertising and promotion : | HF 5823 B44A 2015 Advertising and promotion : an integrated marketing communications perspective / | HF 5823 B44I 1990 Introduction to advertising and promotion management / | HF 5823 B44I 1995 Introduction to advertising and promotion : | HF 5823 B44I 1995 Introduction to advertising and promotion : |
Includes glossary and index
Introduction to integrated marketing communications
Integrated marketing communication program situation analysis
Analyzing the communication process
Objectives and budgeting for integrated marketing communications programs
Monitoring evaluation and control
Special topics and perspectives
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