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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller [book]
Material type:
TextPublication details: Boston : Pearson, 2013Edition: 4th edDescription: 590 p. : ill. ; 28 cmISBN: - 0273779419
- 9780273779414
- HD 69.B7 K44S 2013
Contents:
Opening perspectives
Developing a brand strategy
Designing and implementing brand marketing programs
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HD 69.B7 K44S 2013 (Browse shelf(Opens below)) | Available | F066136 |
Total holds: 0
Includes bibliographical references and index.
Opening perspectives
Developing a brand strategy
Designing and implementing brand marketing programs
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