Marketing channels strategy / Robert W. Palmatier; Louis W. Stern; Adel I. Ansary [book]

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Material type: Text

TextPublication details: Boston : Pearson, 2015Edition: 8th edDescription: 496 p. ; 23 cmISBN:

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Contents:

Part l Introduction

Part ll Designing channel strategies

Part lll Channel structures and strategies

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5415.129 P34M 2015 (Browse shelf(Opens below))	Available		B008549

Total holds: 0

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Part l Introduction

Part ll Designing channel strategies

Part lll Channel structures and strategies

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