Part 1 Standing out from the crowd page 36-37 -- 1. Brand fame in the making? page 38-43 -- 2. What's holding you back? page 44-53 -- 3. How to move forwards page 54-63

Part 2 The five steps to stand-out brand success 64-69 -- 4.Step One #Discover - The true essence of your brand page 70-95 -- 5. Step Two #Create - Your product vision page 96-139 -- 6. Step Three #Connect - Connecting your product to your audience 140-161 -- 7. Step Four #Communicate - Creating conversations 162-171 -- 8. Touchpoint 1: Traditional print page 172-185 -- 9. Touchpoint 2: Social media and digital engagement page 186-201 -- 10. Touchpoint 3: Brand partnerships/collaborations page 202-217 -- 11. Touchpoint 4: Retail engagement 218-227 -- 12. Touchpoint 5: Experiential events page 228-243 -- 13. Step Five #Evaluate - Measuring your success as a stand-out brand page 244-267