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Marketing management : A relationship approach / Svend Hollensen
Material type:
TextPublication details: Harlow, England : Pearson, 2015Edition: 3rd edDescription: xxxv, 683 p. : ill. ; 27 cmISBN: - 9780273778851
- HF 5415.55 H64M 2015
Contents:
Assessing the competitiveness of the firm (internal) -- Assessing the external marketing situation -- Developing marketing strategies
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | HF 5415.55 H64M 2015 (Browse shelf(Opens below)) | Available | B008609 |
Total holds: 0
Assessing the competitiveness of the firm (internal) -- Assessing the external marketing situation -- Developing marketing strategies
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