Strategic management for tourism, hospitality and events / Nigel Evans
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780415837248
- G 155.A1 E92S 2015
Contents:
Part 1: Strategy and the tourism, hospitality and events contexts page 1-72
Part 2: Analysing the internal environment page 73-238
Part 3: Analysing the external environment and SWOT page 239-316
Part 4: Strategic selection page 317-468
Part 5: Strategic implementation and strategy in theory and practice page 469-580
Part 6: Case analysis for tourism, hospitality and events page 581-679
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
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SPU Library, Chonburi campus | General Books (ENGLISH) | G 155.A1 E92S 2015 (Browse shelf(Opens below)) | Available | B008641 |
Total holds: 0
Includes bibliographical references and indexes
Part 1: Strategy and the tourism, hospitality and events contexts page 1-72
Part 2: Analysing the internal environment page 73-238
Part 3: Analysing the external environment and SWOT page 239-316
Part 4: Strategic selection page 317-468
Part 5: Strategic implementation and strategy in theory and practice page 469-580
Part 6: Case analysis for tourism, hospitality and events page 581-679
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