Marketing management in Asia / Dawn Iacobucci, Randall Shannon, Nicholas Grigoriou [book]
Material type:
TextPublication details: Singapore : Cengage Learning Asia Pte Ltd, 2015Description: xlll, 530 p. : ill. ; 27 cmISBN: - 97898144552444
- HF 5415.13 I22M 2015
Contents:
Marketing strategy
Product positionig
Positioning via price, place, and promotion
Positioning : assessment through the customer lens
Capstone
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5415.13 I22M 2015 (Browse shelf(Opens below)) | Available | F066209 |
Total holds: 0
Marketing strategy
Product positionig
Positioning via price, place, and promotion
Positioning : assessment through the customer lens
Capstone
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