Social media marketing : a strategic approach / Melissa S. Barker...[et al.] [book]
Material type: TextPublication details: Mason, OH : South-Western Cengage Learning, 2013Description: xv, 380 p. : ill. ; 27 cmISBN:- 9781133589273
- HF 5415.1265 B37S 2013
Contents:
Why social media?
Goals and strategies
Identifying target audiences
Rules of engagement for social media
Publishing blogs
Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
General Book | SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5415.1265 B37S 2013 (Browse shelf(Opens below)) | Available | F066621 |
Total holds: 0
Includes index
Why social media?
Goals and strategies
Identifying target audiences
Rules of engagement for social media
Publishing blogs
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